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Enhancing Plastic Production Through an Effective Circular Economy
The plastic industry is always changing, bringing new technological advances every year. Several companies around the world compete daily to share their knowledge and skills with their clients, leading to innumerable benefits and efficiency for both parties. It doesn’t matter if a company strictly concentrates on producing plastic film or injection molding; through recycling and adopting a circular economy, it can expand its business model to cover more market segments in its region and eventually obtain new profitable opportunities.
To apply a well-structured circular economy, plastic producers must first have more sustainable production methods. This involves rethinking traditional manufacturing processes and embracing innovative solutions through an approach known as re-engineering.
How are Circular Economy and Re-Engineering Related?
Re-engineering can be defined as internal research to redesign and reorganize operations to improve a machine’s efficiency. On the other hand, the circular economy focuses on creating closed-loop systems in which plastic waste is minimized to decrease its negative environmental impact. When combined, it is understood that re-engineering is considered a key asset for manufacturers and producers since their goal is to create a more profitable and efficient model while reducing their carbon emissions.
POLYSTAR has worked closely with its customers since its foundation as an OEM manufacturer in 1988. After becoming an international brand in the early 2010s, POLYSTAR has focused on improving its technology and sharing amazing ideas through continuous customer feedback.
A company can manufacture outstanding machinery, but the true professionals are its users: the operators. They understand the machine’s functionality like no one else does. By listening to their feedback and doing internal research on how to improve its efficiency, POLYSTAR has been implementing several changes that have proven to be effective for its customers. Through re-engineering, POLYSTAR has manufactured recycling machines that can process plastic waste efficiently and with less energy, improving its market positioning.
Learning from the operators, finding better ways to reach customer needs, and constant re-engineering are helpful means to outstretch a profitable and circular economy. However, re-engineering is only beneficial when used internally. How can plastic producers expand their knowledge of the plastic industry and regional markets to adopt a circular economy efficiently?
Market Insights Through Exhibitions and Media
Recent technology has helped several companies expand into new regional markets. Today, it is easier for firms to schedule an online meeting to close a deal with a country 10 hours from their headquarters. As fascinating as this might sound, firms have to first deal with branding their company, and one of the most beneficial approaches that any plastic firm can take is exhibitions.
For instance, POLYSTAR recently attended several popular exhibitions oriented toward specific regions, such as NPE in the US, Saudi Print & Pack, and N-Expo in Japan. By meeting face-to-face with new customers, old acquaintances, or inexperienced but motivated entrepreneurial minds building new business models, POLYSTAR shapes an idea of where the industry trends and current market requirements are heading.
While exhibitions primarily serve as events to showcase current technological advances, producers and customers can also benefit from listening and learning from one another, gaining a better understanding of the current market and its regulations. By constantly participating in global exhibitions, firms can identify focus areas for future projects while committing themselves to sustainable regulations.
Expanding to New Markets with a Circular Economy
Several customers who have worked for decades on a specific market segment have decided to broaden their business models by doing something different. If applied correctly, it will show positive outcomes for the company! Whether a company originates in recycling or plastic products manufacturing, incorporating circular economy practices can expand market reach and profitability.
Some customers acquired a POLYSTAR recycling machine solely to recycle their plastic waste. After experiencing its efficiency, they realized that having a pelletizing machine in their factory may open new doors for additional revenue. For instance, Durasan Plastik, one of the biggest bag producers in Gaziantep, Türkiye, recycles his plastic waste to reuse the plastic pellets obtained from the Repro-Flex Plastic Recycling Machine. Amazed by its performance, Durasan Plastik now sells its excess of recycled pellets produced, generating additional profit and expanding its business activities while assisting the circular economy in the plastic industry.
Conclusion
The plastic recycling industry is adopting a circular economy at a fast rate. Like Durasan Plastik, many plastic producers incorporate recycled materials into their production, while some recycling companies expand their operations by manufacturing new plastic products with recycled pellets.
POLYSTAR offers comprehensive support for plastic producers seeking to implement sustainable recycling solutions. Contact POLYSTAR’s sales team to learn more about its expertise in the circular economy.
About the Author
Kevin Umanzor
International SalesKevin advises plastic producers to adopt a circular economy by implementing innovative POLYSTAR machinery. Driven by a commitment to providing the best possible solutions to his clients, Kevin is committed to broadening his learning process by interacting with diverse markets across the globe.